B2B SaaS Digital Marketing
Ronan Martin is a growth marketing strategist who works with ambitious, B2B SaaS firms to drive their digital business strategy.
Using a tried and tested digital strategy developed over many years and with various clients, you can attract inbound interest from in-market buyers for your SaaS offering. These digital tools can also complement your outbound sales and Account Based Marketing (ABM) efforts, providing a comprehensive new business development strategy.
With Master's degrees in Business Strategy and Digital Media, over 10 years digital marketing experience and having lectured in DCU Business School, Ronan has the expertise and experience to drive your business forward in a digital world. Check out his portfolio for more.
Connect with Ronan if you want to explore apply proven digital marketing strategy to your SaaS business.

Recent Blogs
Psychology of Marketing: Using Behavioral Science for Effective Marketing
Behavioral psychology is a field that has fascinated me ever since reading the first Freakonomics book which shed light on…
Guerilla Marketing – Examples, Ideas and Tactics
Guerilla Marketing Guerilla marketing is the use of unconventional tactics to generate publicity for your business. Guerilla marketing is primarily…
5 Benefits of Marketing Automation for Small Business
Marketing automation is a fundamental tactic employed by medium and large businesses to scale their marketing efforts in a targeted…
Career Advice for Millennials – How to Find a Job You Love
Career advice for millennials is ubiquitous. Unfortunately, too much of this advice is misleading at best. So how do you…
Playa del Carmen for Digital Nomads – The Complete Guide
Location: Playa del Carmen, Mexico Living in a tropical paradise, working from the beach in shorts and flip-flops, laptop balanced…
Mexico City for Digital Nomads – The Complete Guide
Location: Mexico City, Mexico Have you considered Mexico City as a digital nomad? With close proximity to the US, a…
Medellin for Digital Nomads – The Complete Guide
Location: Medellin, Colombia All aboard the hype train – Medellin is touted as one of the best locations for digital…
Dublin for Digital Nomads – The Complete Guide
Location: Dublin, Ireland Having worked and traveled around Europe and the Americas, it seemed like a glaring omission to not…
Digital Nomad Tips and Tricks: The Complete Guide
If you think working while travelling the world as a digital nomad is a great lifestyle, well, you’re right –…
Rio de Janeiro for Digital Nomads – The Complete Guide
Location: Rio de Janeiro, Brazil I landed in Rio de Janeiro to work remotely after 2 months in almost exclusively…
Buenos Aires for Digital Nomads – The Complete Guide
Location: Buenos Aires, Argentina Are you thinking of travelling to Buenos Aires as a digital nomad and want to know…
Santiago for Digital Nomads – The Complete Guide
Location: Santiago, Chile What is Santiago like for digital nomads? Well, I found myself in the Chilean capital as it…
Lima for Digital Nomads – The Complete Guide
Location: Lima, Peru After a relatively successful test run of the digital nomad lifestyle in Lisbon in January, Lima beckoned.…
Marketing 101 – The 19 Traction Channels
One of the key questions for any startup is how to generate enough awareness, interest, leads and sales at every…
Lisbon for Digital Nomads – The Complete Guide
Location: Lisbon, Portugal The first stop on my digital nomad adventures this year was the Portuguese capital, Lisbon. I was…
Going Rogue – Welcome to 2019, Turns Out life is Short
Location: Dublin, Ireland ‘Going Rogue’ is a new corner of my blog where I’ll track life on the road as…
Using Customer Lifetime Value as a Segmentation Strategy
In this article I discuss using Customer Lifetime Value (CLV) as a basis for market segmentation strategy, the associated issues,…
Global Marketing Strategy – Glanbia PLC Case Study
Global marketing strategy means coordinating marketing strategy and activities across a number of countries. Cultural and regional differences can have…
Paddy Power (Irish Bookmaker) – Business Strategy
Paddy Power is an Irish bookmaker which was founded in 1988 through the merging of 3 existing Irish bookmakers. It…
City Planning and the Influence of Capitalism
Our public spaces, or more specifically our cities, are a reflection of human nature and are the embodiment of modern…
New York – One Year On
Today marks 12 months since I moved to New York. I really had to force myself to write this post…
Coca-Cola and Sponsorship Best Practice
Sponsorship is an often misunderstood and underestimated marketing communication channel. This article takes a look at sponsorship, the complexity of…
Networking Tips For Young Professionals In New York
Every year thousands of young professionals move to New York City to find the next big role in their career.…
B2B Social Media Marketing Strategy
In the ever changing world of digital marketing, I often find myself explaining the techniques and strategies I use, why…
Tips for Pharmaceutical Sales Reps
Selling in the pharmaceutical industry is very different to other industries due to the nature of the product offering. There…
5 Essential Apps for New York City
Since I moved to New York my smartphone has been getting more use than ever. These 5 apps are essential…
4 Tips For The Enterprise Ireland Market Research Centre
Having spent much of my time working with ambitious, export-oriented SMBs in Ireland I’m no stranger to the market research…
…And Looking Ahead to 2018
This is the second in a short two-parter blog post looking back at 2017, and looking ahead to 2018. The…
Looking back on 2017…
This is the first in a short two-parter blog post looking back at 2017, and looking ahead to 2018. As…
Marketing Genius, Life Hacker and Stoic – Tim Ferriss
Tim Ferriss is an author, podcaster and investor who, above all else, is a pro at personal branding. His content covers…
6 Top Tips For Moving To New York
This blog originally appeared on Digital.Irish – a New York based networking group who do great work connecting Irish businesspeople…
Sports Sponsorship – Manchester United, Liverpool and Chevrolet
Lessons Learned from the Collective Mistake of Three Global Brands Manchester United are set to travel to Merseyside this weekend…
Apple Brand Loyalty: How Customer Loyalty Can Lead to a Competitive Advantage
Apple are gearing up for the launch of the hotly anticipated, 10-year anniversary model of the iPhone – the iPhone…
Blue Ocean Strategy – A Practical Summary
Simply put, Blue Ocean Strategy is an approach to business strategy that looks at providing the same or augmented goods…
New York – One Month In
Zip. That’s the only word I can think of to describe my first month in New York. The time has…
Welcome to the Blog!
This blog (and the entire site) have been a long time on the to-do list. After years of threatening to…
"I have worked with Ronan on a number of sales and marketing campaigns for various clients. Every time his enthusiasm and attention to detail has been exceptional, and he excels at developing marketing strategy that aligns marketing activity with business objectives."
Joe O'Reilly, Managing Director, Boost Your Sales


"Ronan is a solid, well-rounded marketing professional with skills spanning the full marketing spectrum. His key attributes is his eye for great design, message clarity and a natural ability to stay calm under pressure and get the job done. He is methodical and pays great attention to detail whilst reporting back the bigger picture trends and insights. An excellent people-person, he gets on great with colleagues and vendors alike powering through marketing campaigns with purpose and energy."
John Paul O'Keeffe, Marketing & Communications Manager, I.T. Alliance Group


"Ronan was a pleasure to work with and contributed significantly to the team supporting two significant projects, Lean on me GP and The 2012 Memory Clinic Conference in partnership with St. James's Hospital. Ronan also liaised with the sales team in terms of managing marketing materials throughout his time in Lundbeck."
Michael Cooper, Brand Manager, Lundbeck


"Ronan has delivered digital marketing & design services for us at Sync IT over a long period. He has helped us to improve communications with existing clients, refine our marketing messaging and managed our web presence in terms of SEO, email marketing and social media. All projects were completed within agreed timelines and with open and clear communication throughout."
Joe Molloy, Director, Sync IT


"I knew that social media could have a huge positive impact for our business, but we didn't have the time or skill-set internally to do it properly. Ronan has an uncanny ability to implement digital marketing solutions that translate into real business results. Now we have a thriving and engaged Facebook community in our target market, and have seen a huge jump in the number of customers, enquiries and awareness of our business."
John O'Brien, DNG John O'Brien


"Ronan brings terrific ideas and thoughtful insights to the table that continue to move our digital footprint forward. During times of change, he does a very nice job of rolling with the punches, producing solid work and pressing forward to keep the momentum going.
Our digital results continue to trend in the right direction under his supervision, and his approach to planning helps to facilitate strategy for the whole team. Ronan does a great job of epitomizing our marketing mantra - nothing slips through the cracks!"
Nick Scharlatt, Co-Founder, Foothold Technology
"Ronan led Foothold's 'increase leads' effort and saw dramatic results - with lead volume increasing by 44% y/y during the latter 9 months of the year. This was one of our critical goals for 2019 and we could not have done it without Ronan.
Ronan has a wide range of knowledge about SEO, SEM, and website management. He is our digital backbone and keeps our digital presence thriving. Ronan tracks results and has our critical numbers in mind when he works. He is data-driven, and encourages the team to ask 'what was the result of that' when we evaluate the various campaigns and distribution channels we have launched.
Ronan, you are a true master of your craft. Thank you for the incredible gains you've been able to make in our inbound lead activities, for keeping a keen eye on our brand consistency, for leading digital strategy, and the lightness & humor you bring to our team meetings. Once this quarantine lifts, keep me posted on your world travel adventures!"
Christina Martinez, CMO, Foothold Technology
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