You can't say which campaigns create pipeline.
I connect forms, CRM and opportunity data so every deal has a source you can defend in a board meeting.
Rónán Martin
Growth marketing × GTM engineering
I build the systems that turn marketing into pipeline you can measure.
GTM engineering for B2B SaaS teams. Attribution, enrichment and CRM workflows across HubSpot, Salesforce and Clay, built so your team can run them after I'm gone.
- 8xincrease in marketing qualified leads
- 4xaverage pipeline coverage, from inbound leads alone
- 3.4xincrease in leads over one year
- 44%year-over-year increase in lead volume, as reported by the CMO
All four: Foothold Technology, an EHR SaaS company, 2017–2024. Read the case study
Tools I build with
Three problems I fix
Your CRM is full of half-records.
Enrichment and cleanup that give sales complete accounts, not a list of email addresses.
Good leads wait too long.
Scoring and routing that get the right lead to the right rep while they still remember filling in the form.
Selected work
Foothold Technology
44% year-on-year increase in lead volume
Rebuilt the demand engine for an EHR SaaS company: site, SEO, paid and nurture. Lead volume up 44% year on year.
Read the Foothold Technology case studyA B2B fintech API company
Attribution from first form fill to closed opportunity, across HubSpot and Salesforce.
Case study coming soonHow it works
Audit, two weeks
A ranked list of what to fix, what to build and what to kill, with effort and cost for each.
Build, fixed scope
One system at a time, priced up front.
Hand over
Documentation and a recorded walkthrough, so it keeps working after the project ends.
What people say
“Rónán's efforts saw dramatic results - with lead volume increasing by 44% y/y during the latter 9 months of the year. This was one of our critical goals and we could not have done it without him. Rónán has a wide knowledge of SEO, SEM, and strategy - he is our digital backbone and keeps our online presence thriving. He is data-driven, and encourages the team to ask 'what was the result of that' when we evaluate campaigns and channels.”
CMO, Foothold Technology
“Sometimes you have to take a step back before you realize some of the great work that is being performed before your very eyes. I think about this with Ronan. We can look at a key marketing metric like MQLs (marketing qualified leads) in which we are almost at 700 this year [for context last year we were at about 560] and think - oh that is great. But when you think about the tremendous amount of work behind that increase it blows my mind. Ronan has lead the charge. His position is often in the shadows, but he really has pushed our digital efforts to the light!”
Director of Marketing
I'm Rónán.
Growth Marketing Manager at a B2B fintech by day, building GTM systems for other B2B teams on the side. Grew up in Co. Monaghan, started out in Dublin, in New York since 2017. I also run Happy Hour NYC, a guide to the city's bar deals.
More about meWriting
What Is GTM Engineering? What a GTM Engineer Actually Does
GTM engineering is building the systems under sales and marketing: enrichment, routing, scoring, CRM workflows and attribution. What a GTM engineer does, the stack, and where it meets growth marketing.
Irish Mythology: The Gods, Creatures, and Legends of Ancient Ireland
A complete guide to Irish mythology: its gods and goddesses, heroes, fairies and creatures, the four cycles, and famous myths — with an interactive map & timeline.
Best Digital Marketing Books
Discover the best digital marketing books to enhance your skills and boost productivity in your marketing career.