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Go-To-Market Systems That Generate Pipeline

GTM Engineer &
B2B SaaS Growth Marketing

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Rónán Martin is a GTM Engineer (Go To Market Engineer) who designs and operates automated outbound, inbound, and signal-based pipeline systems for B2B fintech teams. Clay, HubSpot, Make, Apollo, and AI agents — wired together so your GTM motion runs without duct tape.

Using tried and tested digital strategy and systems thinking developed over many years in various verticals, you can attract inbound interest from in-market buyers for your SaaS offering. These digital tools can also complement your outbound sales and Account Based Marketing (ABM) efforts, providing a comprehensive new business development strategy.

Connect With Rónán

GTM Engineering

The tried and tested blueprint to generate demand for your B2B SaaS offering.

Google Ads Grant for Nonprofits

Google offers $10k Google Ads credit per month for nonprofits. Work with Rónán to unlock this benefit for your organization.

Biography & Resume

Check out what Ronan has been up to over the past few years, and how he can help you streamline revenue operations.

What Does a GTM Engineer Actually Do?

A GTM Engineer sits at the intersection of sales, marketing, and ops — but instead of running campaigns or closing deals, they build the systems that make both work better.

Think of it this way: your marketing team generates demand. Your sales team works deals. A GTM Engineer designs the infrastructure underneath — the data enrichment pipelines, the automated outbound sequences, the lead scoring models, the CRM workflows — that connect strategy to execution. I’ve been doing this for years across B2B SaaS companies on both sides of the Atlantic. The industry just finally gave it a name.

The GTM Engineering Stack

Every GTM system is modular — designed for your team’s stage, budget, and tech stack. It’s not just about knowing these tools — the unlock comes when you build production workflows across them.

Enrichment waterfalls in Clay that feed HubSpot properties. Make scenarios that trigger multi-channel sequences based on intent signals. AI agents that qualify inbound leads before a human ever touches them.

Data & Enrichment – Clay, Apollo, ZoomInfo
CRM & Pipeline – HubSpot, Salesforce
Automation & Orchestration – Make (Integromat), n8n, Zapier, Claude Cowork
Outbound Execution – Outreach, SalesLoft, Apollo sequences
Analytics & Attribution – HubSpot reporting, Looker Studio, Google Analytics
AI & Intelligence – ChatGPT, Claude, Gemini custom AI agents for lead scoring and signal detection
gtm engineer

Rónán Martin

GTM Engineer, B2B SaaS Growth Marketer

Rónán Martin has worked with B2B SaaS across the US, Ireland, and the UK, to help them develop their digital strategy and streamline their go-to-market function. Check out his projects for detailed outcome metrics.

GTM Engineering for B2B SaaS Teams

Rónán works with fintech SaaS companies — typically between $5M and $100M ARR — who’ve outgrown their scrappy GTM setup but aren’t ready to build a full internal ops team.

  • Fractional GTM Engineer – Embed with your team 2–3 days per week. I audit your current stack, identify the highest-leverage automation opportunities, and build systems that generate pipeline while your team focuses on closing.
  • Project-Based GTM Builds – Need a specific system built? Outbound engine, lead scoring model, enrichment pipeline, CRM migration. Scoped, built, documented, handed off.
  • GTM Audit & Roadmap – A 2-week deep dive into your go-to-market infrastructure. You get a prioritised roadmap of what to fix, what to build, and what to kill — with cost and timeline estimates for each.

What GTM Engineering Delivers

8

increase in marketing qualified leads for a B2B SaaS client by rebuilding their inbound-to-sales handoff in HubSpot

4

pipeline coverage through automated outbound sequences powered by Clay enrichment and AI-driven lead scoring

20

B2B SaaS clients across the US, Ireland, and UK

44

year-over-year increase in lead volume by redesigning the digital demand gen engine for an EHR SaaS company

I knew that social media could have a huge positive impact for our business, but we didn't have the time or skill-set internally to do it properly. Ronan Martin has an uncanny ability to implement digital marketing solutions that translate into real business results. Now we have a thriving and engaged Facebook community in our target market, and have seen a huge jump in the number of customers, enquiries and awareness of our business.

John O'BrienDNG John O'Brien

Rónán brings terrific ideas and thoughtful insights to the table that continue to move our digital footprint forward. Our results continue to trend in the right direction under his supervision, and his approach to planning helps to facilitate strategy for the whole team. Rónán does a great job of epitomizing our marketing mantra - nothing slips through the cracks!

Nick ScharlattCo-Founder, Foothold Technology

Rónán's efforts saw dramatic results - with lead volume increasing by 44% y/y during the latter 9 months of the year. This was one of our critical goals and we could not have done it without him. Rónán has a wide knowledge of SEO, SEM, and strategy - he is our digital backbone and keeps our online presence thriving. He is data-driven, and encourages the team to ask 'what was the result of that' when we evaluate campaigns and channels.

Christina MartinezCMO, Foothold Technology

I have worked with Rónán on a number of sales and marketing campaigns for various clients. Every time his enthusiasm and attention to detail has been exceptional, and he excels at developing marketing strategy that aligns marketing activity with business objectives.

Joe O'ReillyManaging Director, Boost Your Sales

Rónán is a solid, well-rounded marketing professional with skills spanning the full marketing spectrum. His key attributes is his eye for great design, message clarity and a natural ability to stay calm under pressure and get the job done. He is methodical and pays great attention to detail whilst reporting back the bigger picture trends and insights. An excellent people-person, he gets on great with colleagues and vendors alike powering through marketing campaigns with purpose and energy.

John Paul O'KeeffeMarketing & Communications Manager, I.T. Alliance Group (2015)

Rónán was a pleasure to work with and contributed significantly to the team supporting two significant projects, Lean on me GP and The 2012 Memory Clinic Conference in partnership with St. James's Hospital. Rónán also liaised with the sales team in terms of managing marketing materials throughout his time in Lundbeck.

Michael CooperBrand Manager, Lundbeck

Rónán has delivered digital marketing & design services for us at Sync IT over a long period. He has helped us to improve communications with existing clients, refine our marketing messaging and managed our web presence in terms of SEO, email marketing and social media. All projects were completed within agreed timelines and with open and clear communication throughout.

Joe MolloyDirector, Sync IT

Ronan is hands-down the best supervisor I have ever worked with. He is a master of delegation, effectively balancing workloads and allowing team members to flourish. His explanations are always clear and concise, leaving no room for confusion. Ronan always listens attentively and has no problem asking me to clarify my, sometimes rather long, rambles about HubSpot and Salesforce. All-in-all, Ronan’s leadership style fosters a positive and productive work environment as he consistently goes above and beyond to ensure the success of both the team and individual team members. Thank you for the hours of lessons thus far and cheers to the many here to come!

Ryan KennedySales Ops Executive

Sometimes you have to take a step back before you realize some of the great work that is being performed before your very eyes. I think about this with Ronan. We can look at a key marketing metric like MQLs (marketing qualified leads) in which we are almost at 700 this year [for context last year we were at about 560] and think - oh that is great. But when you think about the tremendous amount of work behind that increase it blows my mind. Ronan has lead the charge. His position is often in the shadows, but he really has pushed our digital efforts to the light!

Jim ButzDirector of Marketing