About Me

Digital Growth Marketing

With over a decade of experience in inbound lead generation and MQLs, Rónán excels at converting prospects into revenue-generating SQLs. Specializing in organic and paid search, and email nurturing strategies for B2B SaaS, Rónán integrates digital marketing channels into a cohesive, growth-driven approach that propels businesses forward.

-> Rónán Martin – LinkedIn

Screenwriting & Filmmaking

As a filmmaker and screenwriter, Rónán is known for his unique vision and ability to tell compelling stories through the lens of a camera. With his debut neo-noir thriller short film, “Flytrap,” Ronan has already begun to make his mark in the world of independent cinema.

His journey into filmmaking is built upon a foundation of diverse experiences in smaller projects, where he honed his skills and developed a keen eye for storytelling. Rónán’s passion for cinema is deeply rooted in his love for narratives that delve into the complexity of emotion, the absurdity of life, and the darker aspects of the human experience.

-> Rónán Martin – FilmFreeway

-> Rónán Martin – IMDb

client
client

RonanMart.in
Digital Marketing Strategist
July 2015 – Present (9 years 2 months)
New York, United States

  • Grew SMBs’ revenues by using digital marketing strategies such as social media, content marketing, SEO, PPC, email marketing, and marketing automation.
    • 5/6 leads per month for Brandon Global IT
    • 100% tickets sold for Flow Group seminars
  • Designed new websites and optimized the inbound marketing funnel to increase visitors and convert leads to customers from digital channels.
    • 3,000 users per month for www.dngjohnobrien.ie
    • 110% increase in traffic for Brand Global in 12 months
  • Developed STP strategy, established formal marketing and lead management processes, ensuring an effective CRM for business development.
    • 29,000 contacts cleansed, enriched, segmented, and prospected for Brandon IT
  • Achieved revenue growth year-on-year by managing time, finances, and pricing. Managed multiple client accounts, delivering on time, on budget, and to KPIs.
    • 12% growth in Year 2, 17% growth in Year 3 pro rata

Foothold Technology / Radicle Health
Manager of Growth Marketing
October 2017 – August 2024 (6 years 11 months)
New York, United States

  • Led the growth marketing function, hiring and coaching Sales Ops Executive, Inbound Qualification Specialist, and Digital Marketing Specialist roles.
  • Increased the number of Leads, MQLs, SQLs, and ultimately New ARR by creating and leading a comprehensive digital growth strategy.
    • 8x increase in MQLs
  • Built an automated sales funnel using HubSpot that nurtures and qualifies leads, notifies sales reps, and recycles lost opportunities back to the ‘top of funnel’ marketing.
    • 29% MQL/SQL Conversion Rate
  • Project-managed the redesign of our website, implemented a new SEO-friendly site structure, and optimized for conversions across the buying stages.
    • 4.4x increase in keywords ranked #1-3 over 13 months
    • Over 4x growth in non-brand organic search traffic
    • 3.4x increase in Leads over 1 year
  • Managed a $400k budget across Google Ads, Microsoft Ads, LinkedIn Ads, Capterra, and G2, optimizing for Cost Per MQL in a niche vertical.
    • 2.3x ROI on first year New ARR (2023)
  • Designed robust dashboards in HubSpot, Google Analytics 4, and Salesforce to monitor marketing and sales funnel performance, enabling data-driven decisions.

Brandon Global IT
Digital Marketing Manager
August 2015 – September 2017 (2 years 2 months)
County Dublin, Ireland

  • Implemented a digital marketing transformation project in Brandon over 2 years, covering a broad spectrum of marketing activities:
    • Marketing Strategy & Planning
    • Cleansing, organizing, and managing a large CRM database built up over 20 years of business.
    • Developing target market and buyer persona definitions and identifying segments to focus on.
    • Creating persuasive and professional marketing collateral aimed at defined segments.
    • Weekly and monthly reporting on marketing activity and progress, and implementing a system to effectively track Return on Marketing Investment.
  • Developed an integrated digital marketing strategy using best practices to drive awareness, interest, and leads through our website.
    • Optimized the website for conversions, attracting relevant traffic through SEO and Google AdWords.
    • Built a strong social media audience (1,000+ followers) and conducted regular email marketing campaigns.
    • A strong inbound marketing/content marketing strategy was employed, publishing 2 blogs per week as well as gated marketing content.
  • Digital strategy had 3 primary objectives:
    • Lead generation
    • Customer retention
    • Candidate attraction
  • In addition to inbound marketing, conducted direct marketing campaigns (mail, email, phone), PPC advertising (LinkedIn and Adwords).
  • Worked closely with sales personnel for process-driven tender response, managing the sales funnel (from lead to opportunity to customer) and closing the feedback loop between sales and marketing.

Dublin City University
Lecturer
January 2017 – August 2017 (8 months)
Dublin, Ireland

  • Delivered the Advanced Spreadsheet Modelling to final year students in DCU Business School.
  • Responsible for developing lecture content, managing assignment and exam administration, and liaising with students throughout the semester.

Auxilion
International Business Development
September 2014 – June 2015 (10 months)
Dublin, Ireland

  • Reached out to corporate account prospects to set up C-level meetings.
  • Generated leads through LinkedIn, direct marketing, and networking.
    • 12 leads and 2 clients over ten months
  • Researched 2,000 Microsoft corporate accounts (company demographics and decision-making unit) in the UK cloud computing market.
  • Delivered 2 new websites from scratch as part of the marketing team, focusing on copywriting.

I.T. Alliance Group
Marketing Executive
December 2013 – June 2015 (1 year 7 months)
Park West, Dublin 12, Ireland

  • Content Creation:
    • Developed collateral for print and digital media—case studies, promotional material, etc.
    • Responsible for copywriting and look and feel.
    • Created video content for the careers site and Auxilion.
  • Digital Marketing:
    • Implemented social media campaigns on Twitter and LinkedIn, including PPC, and used analytics to report results.
    • Delivered 2 new websites from scratch as part of the marketing team—focusing on copywriting and SEO.
  • Events & PR:
    • Organized cloud briefings for prospects at the Convention Centre Dublin and in Park West.
    • Managed the presence at events including Career Zoo, PMI Conference, Microsoft CPC, and UCD Alumni breakfast.
    • Coordinated PR coverage where relevant.
  • Business Development:
    • Generated awareness, interest, and leads for the sales team and assisted with follow-up contact with warm leads.
    • Managed direct marketing campaigns from conception through to completion, working with designers and a telemarketing company to maximize leads.

Lundbeck (Ireland) Ltd
Marketing Assistant
September 2011 – August 2012 (1 year)
Citywest Business Campus, Dublin 24, Ireland

  • Content Creation:
    • Wrote and designed patient and medical leave pieces and brand reminders, updating existing items and liaising with suppliers on a daily basis.
    • Developed the ‘Lean on Me: Student Life’ booklet from the initial research stage through to completion.
  • Event Management:
    • Organized the ‘Lean on GP’ series (240 delegates over 6 events) and the National Memory Clinic Conference (150 delegates).
    • Responsible for booking venues, coordinating invites, managing registration, and ensuring delegate satisfaction.
    • Assisted the sales team with the logistics of their own local meetings and with internal sales meetings.
  • Advertising and PR:
    • Assisted with the maintenance of advertising schedules, booking adverts, monitoring competitor ads, and flagging relevant articles in the medical press for the product managers.
    • Maintained the sales database software, Actis.
    • Assisted with two PR campaigns, the “It Makes Sense” campaign and the Lean On Me live billboard event.
  • Sales Coordination:
    • Supported the Territory Managers in all their activities, providing them with stocks of promotional materials as required and sending materials directly to their customers when necessary.
    • Managed the stock of promotional material in the marketing storeroom and the stock of clinical papers in the library.
  • Administration:
    • Reconciled marketing invoices at month-end and ensured actual and planned spend matched our budget.
    • Processed requests from HCPs and patients and performed reception duties when required.

Dublin City University
Tutor at DCU Business School
October 2010 – December 2010 (3 months)
Santry, Dublin 9, Ireland

  • Communication:
    • Taught business maths principles to a class of approximately 30 students and helped them to revise course material for that week.
    • Explained key concepts to each student and worked with them on a one-to-one basis where necessary.
  • Management:
    • Planned the lesson in advance for each class with another tutor.
    • Ensured that each student was catered for while maintaining a quiet, cooperative work environment.

Education

Irish Management Institute
Master of Business Administration – MBA, Management and International Business Development
2014 – 2017

Dublin City University
Master’s Degree, MSc Multimedia
2015 – 2016

Dublin City University
Bachelor of Business Studies, Marketing
2009 – 2013

Patrician High School, Carrickmacross
Leaving Certificate, Business Studies, Economics and Maths
2003 – 2009