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Tim Ferriss is an author, podcaster and investor who, above all else, is a pro at personal branding. His content covers a broad range of loosely related topics from lifestyle management, productivity hacking, health and fitness, investing, entrepreneurship, stoicism and technology. With the release of his latest book, Tribe of Mentors, I had the opportunity to hear him speak live and meet with him in person at the launch near Union Square, New York.

Tribe of Mentors

Having known of Tim for a number of years from his first book, The 4 Hour Work Week, I had heard that he was doing a launch of his new book in New York City sometime soon. After a quick Google search, I found that it was that night, November 21! My office is just a couple of blocks away so I had a chance to run over at lunch and pick up the book and a ticket before they sold out.

tribe of mentors tim ferriss

Tribe of Mentors follows in the same ilk as his previous publication, Tools of Titans. In it, he interviews 100s of well-known professionals with the same set of questions. This approach is designed to uncover the commonalities between the successful strategies of each interviewee, and enable the reader to apply the same strategies in their lives.

Arguably Tim’s greatest strength is his well-developed interview technique. When combined with the network of ‘world-class performers’ he has access to in the form of friends, mutual friends and acquaintances it makes for some really engaging content. This has been the basis of much of his latest work – compiling the techniques, thought processes and strategies of some of the most successful people in Silicon Valley and beyond. I haven’t had a chance to properly get stuck into the book yet but at almost 600 pages long it is sure to keep me occupied over the laid-back Christmas period.

Meet & Greet

As part of the launch, Tim held a live version of his podcast where he interviewed Tim Urban (@waitbutwhy) on stage. Much like the podcast, the two Tims covered a wide range of topics from how to get started as a writer to their thoughts on the progression of AI.

After the interview I had the opportunity to meet with Tim and ask him a few questions. It was cool to meet somebody who has had such huge success and carries great influence in the tech world (his podcast has been downloaded 200 million times!). The self-effacing style of his books and podcasts carried through to the one-on-one – he seemed like a really genuine guy.

The Tim Ferriss Show

While I first came across Tim in the 4 Hour Work Week, it is really his podcast ‘The Tim Ferriss Show’ that I keep going back to. The long-form podcasts (sometimes 3+ hours) are great for the gym and long subway journeys and deep-dive into the world of his interviewees providing a unique and personal perspective on their lives.

Some of the best interviews are with the lesser known people (or certainly people I haven’t heard of). To get started, some of the most memorable episodes are:

  • Ryan Holiday – on stoicisim.
  • Debbie Millman – on graphic design and the creative process.
  • Brian Grazer – for an insight into Hollywood.
  • Kevin Rose – the first ever episode of the podcast. Less of an interview, but a very entertaining conversation nonetheless.

Having the bants with Tim…

That’s it for this week. Stay tuned for another post soon as 2017 winds down and I gear up for 2018. (And maybe even a couple of pictures of New York at Christmas!)



Ronan Martin

Ronan Martin is a New York-based digital marketing strategist specializing in SaaS and ICT marketing. Having worked in Dublin, New York, Chicago and Sheffield, Ronan has a keen understanding of the digital business landscape in the US, Ireland and the UK.

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